About Heart Goodness
Kia ora and welcome to Heart Goodness!
We are Irone and May, the husband-and-wife team behind Heart Goodness. Our story began with a big leap of faith. In 2023, we moved from Philippines to Aotearoa New Zealand to start a new chapter for our family. Like many migrant families, we arrived with hope, gratitude, and a deep desire to build a life rooted in purpose, community, and care.
Heart Goodness was born from that journey — shaped by family, guided by valued, and inspired by the single belief that everyday choices can do good.
the heart goodness story — from our family to yours
As parents to a lovely, curious, and amazing little girl, we became even more mindful of what we used on our bodies and brought into our home. We were especially careful when it came to her beautiful curly hair, looking for products that were gentle, effective, and made with natural ingredients.
Back in the Philippines, we trusted Human Nature — a Filipino brand known for its purity, affordability, and heart for both people and the planet. When we arrived in New Zealand, we quickly realised how hard it was to find the same balance of natural care and accessibility that Human Nature offered.
That’s when the simple question sparked something bigger:
Why not bring the goodness of these products to New Zealand?
What began as a personal solution for our family slowly grew into a mission. We wanted to share natural, effective and affordable care with Kiwi families — as a way of giving back to the country that welcomed us so warmly. And so, Heart Goodness came to life.
why human nature nz
Heart Goodness is proud to be a trusted New Zealand home for Human Nature NZ, an award-winning social enterprise from the Philippines.
Our partnership with Human Nature feels deeply personal because it reflects the same values we hold close — care, integrity, social responsibility, and sustainability. Human Nature works directly with farming communities and artisans, ensuring fair livelihoods whilst creating products that are safe, gentle, and made with at least 95% natural ingredients.
By offering Human Nature NZ through Heart Goodness, we help connect New Zealand families with products that are crafted with intentioin — products that care not just for the body, but for the people and communities behind them.
our mission — product. people. planet
Heart Goodness is more than just a shop. It is a purpose-driven company built on one guiding motto
product
good for you
At Heart Goodness, “good for you” means choosing products that support everyday care without unnecessary compromise. We prioritise personal and home care items made with at least 95% naturally derived ingredients, carefully formulated to be gentle, effective and suitable for daily family use.
Our focus is on products that feel safe and dependable — options you can confidently use for yourself and your loved ones. We intentionally avoid harsh, unnecessary chemicals and only work with brands that value transparency, quality, and responsibility in how their products are made.
Rather than chasing trends, we curate essentials that fit naturally into real life — simple routines that support comfort, confidence, and mindful living. For us, true wellness begins with trust: knowing what you use every day has been chosen with care, intention, and respect for your well-being.
people
good for communities
Every Heart Goodness purchase supports fair wages and meaningful livelihoods for farming communities and artisans in the Philippines through our partnership with Human Nature. By choosing brands rooted in social enterprise, we help uplift people at the grassroots and contribute to inclusive, ethical growth.
As Heart Goodness grows, our commitment to people grows with it. We also aim to partner with local social institutions and community organisations here in Aotearoa New Zealand that reflect our mission and values. In doing so, we hope to support initiatives that care for families, empower individuals, and strengthen local communities.
For us, “good for people” is not limited by borders, it means standing alongside communities — both globally and locally — and choosing business practices that create positive impact wherever we are planted.
planet
Good for the Earth
Caring for ourselves should never come at the expense of the Earth. At Heart Goodness, we are committed to supporting products and practices that help reduce harm and encourage a more sustainable way of living.
We prioritise brands that consider their environmental footprint at every stage — from responsibly sourced ingredients to biodegradable formulations, cruelty-free testing, and recyclable or reusable packaging wherever possible. These choices may seem small, but together they contribute to a healthier planet for future generations.
As we grow, we continue to seek better, more sustainable ways to operate and partner — learning, improving, and choosing progress with intention. For us, being “good for the planet” is not about perfection, but about consistent, thoughtful decisions that respect nature and honour our responsibility to the world we all share.
a family-led, community-driven brand
Heart Goodness is proudly family-led and built from lived experience. Our journey — moving countries, raising a young child, and starting again — has taught us resilience, gratitude, and the importance of genuine care.
As a small New Zealand business, we value trust and connection. We listen closely to our community and approach growth thoughtfully, choosing progress that remains true to our values rather than chasing scale for its own sake.
our vision for the future
Heart Goodness may be young, but we hold big dreams.
We aim to grow Heart Goodness into a trusted hub for conscious living in New Zealand, expanding our range to include more ethical and sustainable brands from New Zealand and beyond — brands that align with our core values.
No matter how much we grow, our foundation remains the same:
social responsibility, environmental sustainability, and genuine care in everything we do.
join our journey
Thank you for being part of our story.
At Heart Goodness, we believe that by choosing nature-friendly products, together we can create a healthier, happier world — one thoughtful choice at a time.
From our family to yours, welcome to Heart Goodness, where doing good and feeling good go hand in hand.