Natural Ingredients in Clean Makeup

Advantages to Skin:

• Aloe vera is a soothing and hydrating ingredient that calms irritated skin.
• It contains antioxidants, vitamins, and minerals that promote skin health.
• Aloe vera helps retain moisture, leaving your skin soft and supple.

Advantages to the Environment:

• Aloe vera is a renewable resource that grows easily without synthetic pesticides.
• Its cultivation supports local economies and reduces the need for chemical-intensive crops.

Advantages to Skin:

• Chamomile has anti-inflammatory properties, making it ideal for sensitive or redness-prone skin.
• It soothes irritation and promotes a more even complexion.
• Chamomile’s gentle nature makes it suitable for all skin types.

Advantages to the Environment:

• Chamomile is a resilient herb that requires minimal water and pesticides.
• Its cultivation supports biodiversity and pollinators.

Advantages to Skin:

• Jojoba oil closely resembles our skin’s natural sebum, making it an excellent moisturiser.
• It balances oil production and prevents clogged pores.
• Jojoba oil is rich in vitamins and fatty acids, nourishing the skin.

Advantages to the Environment:

• Jojoba plants are drought-tolerant and thrive in arid regions.
• Their cultivation doesn’t harm ecosystems or wildlife.

Advantages to Skin:

• Green tea extract is packed with antioxidants that protect against free radicals.
• It reduces inflammation and promotes youthful skin.
• Green tea’s polyphenols help maintain skin elasticity.

Advantages to the Environment:

• Green tea leaves are sustainably harvested from Camellia sinensis plants.
• The production process minimises waste and energy consumption.

Advantages to Skin:

• Shea butter is deeply moisturising and repairs dry, damaged skin.
• It contains vitamins A and E, which improve skin texture.
• Shea butter soothes eczema and dermatitis.

Advantages to the Environment:

• Shea trees grow naturally in West Africa, supporting local communities.
• The extraction process is simple and doesn’t harm the environment.

Mineral-based makeup stands out due to its gentle and skin-friendly composition. The primary ingredients—zinc oxide and titanium dioxide—are natural minerals that offer several benefits:

a. Sun Protection: These minerals act as physical barriers against harmful UV rays, protecting your skin from sun damage, premature aging, and the risk of skin cancer.

b. Anti-Inflammatory Properties: Zinc oxide and titanium dioxide soothe and calm irritated skin, making mineral makeup ideal for sensitive or acne-prone skin.

c. Reduced Allergenic Risk: The absence of synthetic dyes, fragrances, and harsh chemicals minimises the risk of skin irritation, breakouts, and allergic reactions.

Mineral makeup is meticulously formulated to be non-comedogenic, meaning it won’t clog your pores. Here’s why:

a. Larger Particle Size: Mineral cosmetics have larger particles compared to traditional makeup. This prevents them from infiltrating pores and obstructing the skin’s natural processes.

b. Breathability: Mineral makeup allows your skin to breathe, reducing the likelihood of clogged pores and acne breakouts.

Clean makeup is environmentally conscious:

a. Sustainable Sourcing: Minerals are sourced directly from the Earth, minimising the need for synthetic ingredients.

b. Biodegradability: Mineral-based makeup breaks down naturally, reducing its impact on the environment.

c. Cruelty-Free Options: Many mineral makeup brands are committed to ethical practices and avoid animal testing.

Lightweight and Natural Appearance: Clean makeup provides a lightweight and natural look. The minerals blend seamlessly with your skin, enhancing your features without feeling heavy or cakey.

Long-Lasting Formulation: Mineral-based makeup adheres well to the skin, offering long-lasting coverage. You won’t need frequent touch-ups throughout the day.

Wide Shade Range: Mineral makeup comes in a variety of shades, catering to different skin tones. Whether you’re fair or deep-toned, there’s a clean makeup shade for you.

Versatility and Customization: You can mix and match mineral powders to create custom shades. You can also adjust coverage and intensity based on your preferences.

Ethical and Cruelty-Free Options: Choose clean makeup brands that prioritise ethical production and cruelty-free testing. By supporting these brands, you contribute to a more compassionate beauty industry.

Breathability and Non-Occlusive Nature: Mineral makeup allows your skin to breathe, preventing congestion and promoting overall skin health.